Billboard on West Third Street and Sweetzer in West Hollywood

click here. products we love


we believe in inner beauty, but do what you can on the outside.   we believe the customer is always right, but you have to tell us what you are right about. Communicate.  we believe in comfort but when you can, step outside of your comfort zone: get that bold polish color.   we believe in cleanliness and hygiene, but also clean minds that hold kindness and positivity for ourselves.   we believe in striving for consistency but recognize that real consistency only exists in the non-living form.  we believe in care for others, but it all starts with the care we give to ourselves first.  we believe in sparkle it starts from the inside and manifests as a twinkle in the eye. but sometimes, it starts on the tip of your fingernail and manifests in your heart.